Chrysler Plymouth and Dodge High Impact Colors

From 1969 to 1973 buyers of all new domestic Chrysler cars could order their new cars with special, extra-cost paint. These are the High Impact Paint (HIP) colors.

The High Impact Paint option cost around $15.00, depending on the model. These colors can be found on everything from compact 4-doors to top-of-the-line full-size C-bodies, but are most often found on musclecars. And the names are as colorful as the paints.

The following is a list of the ten most popular optional High Impact Paints, along with a best-effort representation of the color scanned from original paint chips.

Paint Code Dodge Name Chrysler/ Imperial/
Plymouth Name
DuPont Lucite® Code DuPont Centari® Code DuPont Dulux®
PPG Ditzler® Code Years offered
FC7 Plum Crazy In-Violet 5182LM 5182AW 5182DH 2210 1970
EF6 Bright Green Rallye Green 4987L 4987D 1969 Spring Color Only
FJ5 Sublime Lime Light 5181L 5181A 5181D
FJ6 Green Go Sassy Grass 5127L 5127A 5127D 2259 1970
EK2 Go Mango Vitamin C 5065LH 5065AH 5065DH 1969
EL5 Butterscotch Bahama Yellow 5267L 5267A 5267D 2325 1969
FM3 Panther Pink Moulin Rouge 2260 1970 Spring Color Only
1971 Special Order Only
EV2 Hemi Orange Tor Red 5067LH 5067A 5067DH 2186 1969
FY1 Top Banana Lemon Twist 5180L 5180A 5180D 1970
GY3 Citron Yella Curious Yellow 5308LH 5308AH 5308DH 2320 1971

And finally, here is a list of 9 paint names that were allegedly rejected by Chrysler executives:

Catch Me Copper
Unforseeable Fuicha
Statutory Grape
Gang Green
Well Red
Cost Of Living Rose
Fisher Body Rust
Hi-Ho Silver
Frank Lloyd White

It's true that one of Chrysler's High Impact Paints was named after a controversal 1967 Swedish film. "I Am Curious (Yellow)" was confiscated upon import to the U.S. and was the subject of a 1969 U.S. Supreme Court case concerning freedom of speech in the 1st Amendment to the U.S. Consitiution.

The other half of the film was "I Am Curiouis (Blue)", 1968. Yellow and blue are, of course, the colors of the Swedish Flag. Both films are currently available on DVD.

In perusing old newspapers looking for dealer ads, I ran across these ads mentioning the film. The ads below are from the Rocky Mountain News (Denver, Colorado), Saturday, November 29, 1969 and the Los Angeles Herald-Examiner (Los Angeles, California), Monday, July 21, 1969.

(Click for a larger image.)

One wonders if the executives in the corporate office understood why GY3 was marketed to the youth market as Curious Yellow. Gotta love a car company with a sense of humor!
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